Super Bowl 2025 Betting Trends: What the Smart Money Says on BetNow

Super Bowl 2025 Betting Trends

Super Bowl Sunday isn’t just the biggest day of the year for football fans—it’s also the biggest event for sports bettors. Every year, millions of dollars are wagered on the game, and if there’s one thing I’ve learned, following the smart money is one of the best ways to bet wisely.

Compare Super Bowl Betting Odds

For Super Bowl 2025, I decided to dive deep into BetNow’s betting trends, analyzing where the sharpest bettors were putting their money. Were they backing the favorite? Were they hammering the underdog? What were the most popular prop bets?

By tracking the biggest Super Bowl 2025 betting trends, I uncovered some key insights that can help you make smarter wagers and maximize your winnings on BetNow.


Trend #1: Early Money Backed the Chiefs, But Late Bets Shifted to the Lions

The Kansas City Chiefs opened as 3.5-point favorites over the Detroit Lions, and early bettors rushed to back Mahomes and company. In the first week of betting, nearly 70% of all wagers on BetNow were on Kansas City to cover the spread.

But something interesting happened as game day approached: sharp bettors started shifting their money to Detroit.

  • Line Movement: The spread moved from Chiefs -3.5 to -2.5, meaning sportsbooks were adjusting based on heavy Lions money.
  • Why? Many professional bettors believed the Lions’ defense and run game could keep the game close—or even pull off the upset.

Lesson:

  • If the line moves against the favorite, it often means sharp bettors are taking the underdog.

Trend #2: The Over/Under Got Hammered Early—Then Reversed

The total points (over/under) opened at 51.5, one of the highest in recent Super Bowl history.

  • Initial betting saw heavy action on the OVER, pushing it to 53.5.
  • But as the game got closer, money started coming in on the UNDER, driving the total back down to 50.5 before kickoff.

Why?

  • Early bettors assumed a shootout between Mahomes and Goff, but late sharp money favored a lower-scoring game due to:
    • Strong defensive performances in the playoffs
    • The Super Bowl’s history of slow starts
    • Clock control by Detroit’s run-heavy offense

Lesson:

  • If a total moves up and then gets bet back down, it usually means sharp bettors see value on the UNDER.

Trend #3: Prop Bets Saw Heavy Action on Quarterback Performances

One of the most exciting parts of Super Bowl betting is the prop bets—wagers on specific player performances, game events, and even halftime show moments.

For Super Bowl 2025, BetNow saw huge action on these props:

1. Patrick Mahomes Passing Yards (Over/Under 285.5)

  • 75% of early bets took the OVER, believing Mahomes would put on a passing clinic.
  • But by game day, sharp money pushed the under down to 275.5 yards—suggesting professionals expected a more balanced Chiefs offense.

2. First Touchdown Scorer

  • The most bet-on players for first TD scorer were:
    • Travis Kelce (+600) – Mahomes’ favorite target.
    • Jahmyr Gibbs (+750) – The Lions’ electric running back.
    • Amon-Ra St. Brown (+850) – Detroit’s No. 1 receiver.
  • The biggest sharp bet? A sneaky play on Mahomes rushing for the first TD (+1800)—which surprisingly hit!

3. Super Bowl MVP Betting Trends

  • Mahomes was the heavy favorite (-120), meaning a $120 bet would win $100.
  • But a lot of value bets came in on:
    • Jared Goff (+400) – If Detroit won, he’d likely get the credit.
    • Amon-Ra St. Brown (+1200) – If he had a monster game, he could sneak away with the award.
    • Chris Jones (+4000) – Defensive players rarely win, but if the Chiefs won a low-scoring game, Jones could be the difference.

Lesson:

  • The public loves betting overs on player props, but sharp bettors often look for value on unders and unexpected MVP candidates.

Trend #4: The Public Loves the Coin Toss Bet (But It’s 50/50!)

One of the most bet-on props every year is the coin toss. It’s completely random, but that doesn’t stop millions from wagering on heads or tails.

For Super Bowl 2025:

  • Tails received 55% of bets (because “tails never fails”).
  • The line was -105 for both sides, meaning sportsbooks take a small cut regardless of the result.

Final result? Heads won—and the sportsbooks made a killing off the massive public action on tails.

Lesson:

  • Coin toss bets are pure luck—bet responsibly!

Trend #5: Live Betting Was Huge—Especially on Second-Half Comebacks

One of the biggest Super Bowl 2025 betting trends on BetNow was live betting, which allows you to wager during the game as odds change.

Some of the biggest live bets placed on BetNow included:
Chiefs to win after trailing 10-0 (+220) – Many bettors believed Mahomes would mount a comeback, and they were right.
Live Over 44.5 points (after slow first quarter) – Early action had the total drop, giving sharp bettors a better number.
Lions to cover +7.5 in the second half – When Detroit fell behind late, sharp money backed them to keep it close.

Lesson:

  • Live betting can offer better value than pre-game bets—especially if you catch overreactions to early game momentum.

Final Thoughts: What We Learned from Super Bowl 2025 Betting Trends

Tracking Super Bowl 2025 betting trends on BetNow gave some clear insights into how the public and sharp bettors wager differently:

Public bettors love favorites, overs, and big-name players.
Sharp bettors wait for line movements, bet unders, and find hidden value.
Live betting provides some of the best opportunities for smart bets.
Following line movement is a great way to track where the sharp money is going.

Whether you’re betting on next year’s Super Bowl or just looking to sharpen your strategy, understanding these trends can give you an edge.

Now the question is—who’s your early pick for Super Bowl 2026?

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