Three More NY Sportsbooks Are On The Way At Seneca Casinos

Three more New York sportsbooks will be up and running before the end of the year, thanks to a new deal announced Tuesday morning involving the Seneca Gaming Corporation, Kambi Group and Bragg Gaming Group.

That will bring a total of 11 upstate sportsbooks that will eventually be available in New York, although online betting is still not authorized there.

Where are the new NY sportsbooks?

The sportsbooks will be installed at:

• Seneca Niagara Resort & Casino
• Seneca Buffalo Creek Casino in Buffalo
• Seneca Allegany Resort & Casino in Salamanca

All three will feature Kambi’s kiosks for wagering.

No timeline was given for the sportsbooks other than it would happen “imminently” and subject to regulatory approval.

Seneca recently became the “official casino” of the Buffalo Bills, a move that certainly signaled Seneca’s interest in sports betting.

More on the NY sports betting deal

Under current law, New York’s four commercial casinos were allowed to start sports betting once the federal ban fell in 2018. That meant that the state’s tribal casinos could also start offering wagering as their compacts allow them to do anything that is authorized under state law.

• Seneca obviously provides the casinos where the sportsbooks will reside — three of them.
• Kambi will supply sports betting technology and trading management for the sportsbooks.
• Bragg will provide its ORYX Gaming platform for the sportsbook, including casino and player account management.

The deal will allow the Seneca to move into NY online betting, should the state legalize it.

In a related deal, Bragg and Kambi will explore other avenues for expansion in the US market and beyond.

“The agreement with Seneca and Kambi is a game-changer for Bragg,” said Dominic Mansour, Bragg’s CEO. “The U.S. casino and sports betting market is rapidly expanding, and ORYX’s expertise in (player account management), casino, marketing and operations services, and integrations between land-based and online, positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

Ifrah Law and Oakvale Capital conducted the request for proposals for Seneca.

“It was a pleasure and honor to work next to the amazing leadership at Seneca Gaming, a casino I grew up with in Buffalo, NY, and the official casino of my Buffalo Bills,” Ifrah Law founder Jeff Ifrah said of the deal. “Seneca is primed for continued growth at all of their Western NY locations.”