The NFL’s Best Winning Bets
Updated: May 27, 2023
The NFL is regarded as one of the most difficult sports leagues in the world to handicap and with good reason. Each week, there’s numerous examples of bets that look like absolute locks, but for whatever reason, they fall flat and suck money out bettor’s bankrolls in the process.
Early in my career covering the sports betting landscape, it became incredibly clear that there’s no such thing as a lock — especially when it comes to the NFL. If you dig deep enough, however, there’s a handful of spots in the NFL that have been extremely reliable over the years.
Thankfully, I have access to decades worth of data and uncovered some extremely profitable NFL betting situations that can hopefully give us a bit of head start in the upcoming NFL season.
Will some of them fall flat? Yes. Will some be sustained? Absolutely. Will the betting nerds of the internet say this article is worthless because trends offer no predictive value? Now that right there is a lock!
Whether you buy into trends or not, these are spots that continue to pay out, so let’s dive in and explore if there’s logic to back these up:
The Bet: The Super Bowl Loser in Week 1
The record: 3-16 ATS (15.7%) since 2000
Call it a Super Bowl hangover if you’d like, but this awful record for Super Bowl losers in Week 1 of the following season is likely the result of them simply being overvalued based on their previous year’s result. There’s a lot of turnover in the NFL from season-to-season and many early season spreads are taking last year's data into account.
This is typically a premier matchup for the opening week of the season with the Super Bowl loser paired up with a decent opponent, and in these 19 games, the Super Bowl loser was only an underdog four times. So, yeah, you get the point, the Super Bowl runner-up is often overrated early in the season based on their reputation from the year before.
When you can bet it: In Week 1 of this season… or to be more specific, you can fade the Rams who are at -3 in Carolina.
The Bet: The Seahawks in Night Games
The record: 24-6-3 ATS (80%) since 2007
Almost the entirety of this amazing run in primetime has been on Pete Carroll’s watch while Russell Wilson has been under center for a large chunk of these games. We can’t properly measure motivation, but it’s entirely possible that these are the type of games that the longtime head coach/QB combo “get up” for. The fact that the Seahawks have been one of the most consistent teams during this decade also helps.
As for Wilson “getting up” for playing under the bright lights in primetime, consider that his career QB rating at night is 7.3 points higher than his typically late-afternoon starts. He also has a better completion percentage, a better touchdown-to-interception ratio, and most importantly, a better win percentage (81.4% vs 65%) at night vs the late afternoon.
Here’s a breakdown of Seattle in night games in a few specific situations:
– Night games at home: 15-3-2 ATS since November 2017
– Night games as an underdog: 11-2 ATS since December 2006
– Night games in December: 10-0 ATS since December 2011
– Night games vs teams with winning records: 11-3 ATS since December 2006
When you can bet it: Week 5 TNF hosting the Rams, Week 10 MNF in San Francisco, Week 12 SNF in Philly, Week 13 MNF hosting Minnesota, Week 14 SNF at LA Rams
The Bet: Patriots in Buffalo
The record: 19-7-3 ATS (73%) since 1991
What an embarrassment for Bills Mafia. Some might argue that this trend doesn’t matter because it extends to well before the Brady-Belichick era, but it’s actually a better number if you shrink it down to start in 2000 when Belichick became the Patriots’ head coach, as they’ve gone 14-4-1 ATS in this span.
So, what gives? Is this simply due to the Patriots’ historic domination of the league and the Bills’ constant turnover at head coach and QB making them one of the league’s most elite dumpster fires? Mostly, yes.
Specific the Belichick-era, the Patriots have a ridiculous 12 double-digit victories in Buffalo, but they’ve only been a double-digit favorite in three of the 19 games. They’ve been routinely undervalued and their league-best 60.8% ATS covering percentage over the last 10 years is proof of that. But, here’s the thing, they have a winning ATS record across dozens of different spots, which is nuts considering they’re the most elite dynasty in football history.
It was actually a challenge to choose just one situation in this article to highlight New England. Check out the other hot spots for the Patriots at the bottom of the article.
When to bet it: Sunday, September 29 (Week 4)
The Bet: Home Teams on Thursday Nights
The record: 44-28-6 ATS (61.1%) since 2014
This was an especially big money maker during the 2018 season when the home team went 10-3-2 ATS on Thursday nights. I think it’s incredibly obvious why the home team has such an advantage on Thursday nights, as the road team is traveling on a short week, putting them in an uncomfortable position with less time to prepare while recovering from the previous week in a hotel.
Extending this trend even further, the home team went 71-53-6 ATS (57.3%) on TNF over the last 10 years, so this has a long history of being a profitable spot. When in doubt on Thursday nights, take the home team.
When to bet it: I shouldn't have to tell you this
The Bet: Cowboys UNDERs on the Road
The record: 24-8 (75%) to the UNDER since September 20, 2015
At first look, this seems more coincidental than anything, but Dallas has performed much differently offensively on the road the past four seasons. In three of the four years, there’s a pretty big disparity in their home/away scoring averages:
– 2018: 7 fewer points averaged in road games
– 2016: 5.8 fewer points averaged in road games
– 2015: 3.9 fewer points averaged in road games
We also have a similar pattern on defense with the team performing much better on that side of the ball outside of Dallas in three of the last four seasons:
– 2017: 6 fewer points allowed on the road
– 2016: 2.8 fewer points allowed on the road
– 2015: 10 fewer points allowed on the road
Going back to when this trend begins on September 20, 2015, we’ve seen Cowboys’ home games have an average combined score of 46.10, while the average combined score in their road games drops significantly to 38.84.
Is the transition from the turf at Jerry’s World to other playing surfaces the difference maker here? It seems to be an obvious reason, but maybe their offensive preparation for road games isn’t on par with their prep for home games.
Either way, keep an eye on their road totals during the season. Every matchup is different, but if their O/U number for road games is on par with their averages in home games, I’d strongly lean towards this trend continuing.
The Bet: Chiefs in Divisional Road Games
The record: 14-3 ATS (82.3%) since December 2013
It’s no coincidence that this record coincides with the first season of Andy Reid’s tenure as head coach of the Chiefs. He has a reputation as an incredible game planner and good coaches tend to know teams within their division quite well.
The interesting thing about these games is that the three ATS loses all came vs the Raiders, while KC is a perfect 11-0 ATS in their last 11 games in Denver and San Diego/Los Angeles.
One concern this season is that this is the best Chiefs team coming into a season in the Andy Reid-era, so they could face higher than normal spreads, at least early in the season.
The Bet: Favorites on Thanksgiving
The record: 30-11 ATS (73.1%) since 2005
Short on time or recovering from a Black Friday fistfight at WalMart and no time to handicap the NFL Thanksgiving games? Just take the favorites then and you’re likely to walk away with a profit. Including the past two seasons when the favorite covered the spread in all six games, faves are on an absolute tear on Thanksgiving at 31-11 ATS since 2005. And this trend isn’t just restricted to the 2000s as favorites covering on Thanksgiving is a long-standing tradition as they’ve gone 53-29 ATS (64.5%) since 1984.
You’d think home teams would have a significant edge here, as laid out in the TNF trend above, but home teams were favored in just over half of the games since 2005, and only went 18-23 ATS.
Also, these games are synonymous with ass-kickings, similar to the ones we see at WalMart on Black Friday, as 32 of 51 games since 2000 were decided by double-digits.
This season’s Thanksgiving games feature the Bears in Detroit, the Cowboys hosting the Bills and the Saints visiting Atlanta.
The Bet: Saints in Week 1 and 2
The record: 2-13 ATS (13.3%) in the last 15
Some teams are slow starters and need a few weeks to get going and the Saints are at the top of the list of early-season underperformers.
In 2018, we saw them choke in Week 1 and lose to the Bucs as a 10-point favorite at home. The following week, in another home game, they barely snuck by the Hugh Jackson and Tyrod Taylor-led Browns, winning by three as a 9.5-point favorite. They then went on to cover the spread in nine straight games after the rough start.
In 2017, we saw them fail to cover in the first two weeks, then go on to cover the spread in six of their next seven games. In 2016, they split the first two, then covered five of their next six. In 2015, they didn’t cover in their first two games, then covered in four of their next five.
The bottom line is that Sean Peyton has done a poor job at getting off to a good start and Drew Brees also hasn’t been sharp early in seasons, proven by his career September QB rating of 94.7 which is his lowest of any month.
When to bet it: With the Saints favored by a touchdown in Week 1 on MNF vs the Texans, and a Week 2 rematch of last season’s NFC Title game where bettors are sure to play-up the revenge angle, these could be prime spots to once again fade New Orleans in early season games.
The Bet: Steelers as a double-digit favorite
The Record: 9-23 ATS (28.1%) since December 2001
Pittsburgh has been playing down to weaker competition for almost two decades and has been especially bad in this spot recently, going 0-5 ATS as a favorite of 10 or more points since the start of the 2017 season. Most notably, they’ve been atrocious as a double-digit road favorite in this span, going 1-10 ATS.
Mike Tomlin took over as Steelers head coach in 2007 so most of this inefficiency as a big favorite is on his watch. They’ve still been an outright winner in most of these games, going 22-5 under Tomlin, but they clearly underestimate weaker opponents, making them a fantastic fade as a big favorite.
Pittsburgh won’t have as many opportunities as a double-digit favorite this season, especially now that the Browns are more competitive — they’ve been a double-digit favorite eight times vs the Browns in Tomlin’s tenure as head coach — but they could find themselves as a big favorite in Week 4 at home to the Bengals and hosting the Dolphins in Week 8.
The Bet: Florida Teams on the road in December and January
The Records: Dolphins 4-12 ATS since 2012, Bucs 7-14-1 ATS since 2010, Jaguars 11-20-1 ATS since 2007
So, besides generally sucking over the past decade, another thing these teams have in common is playing in a very distinct climate. It’s probably the most obvious thing to handicap, with warm weather teams playing outside of their comfort zones in the colder weather months, but it appears as if oddsmakers aren’t accounting enough for it.
Miami is the most extreme case out of the three Florida teams in this spot due to playing in a division with the teams that are strongly affected by winter conditions. Going all the way back to 1992, they’re just 3-10 ATS in New England in December and January games. Since 1990, they’re 4-9-1 ATS in Buffalo in these months, while they’ve managed to go 4-3 ATS at the Jets since 1996.
There’s a little bit of grey area here because I didn’t look at weather conditions for each of the teams in these games, but warm-weather city teams who play outside are generally an awful bet when playing in cold weather.
Since 2014, there has been 82 games played in cold temperatures below 32°F (0° C). Nineteen of these games involved warm-weather city teams who play outside (Jacksonville, Miami, LA Chargers, LA Rams, Tampa Bay, Oakland and San Francisco) and they went 6-13 ATS.
Other Big Money Betting Spots
Here's another chunk of reliable betting spots over the years :
– Patriots: 35-14 ATS at home over their last 49 games
– Patriots: 16-5-1 ATS after a loss since October 13, 2013
– Patriots: 11-4-2 in divisional home games since October 2013
– Raiders: 4-21 SU in last 25 games with 1 PM ET start times
– Colts: 1-10 ATS in last their 11 Week 1 games
– Browns: 2-19 SU in their last 21 in Pittsburgh
– Saints vs Bucs: UNDER in 15 of last 21 matchups
– Lions vs Vikings: UNDER in 16 of last 22 matchups
– Seahawks: 13-3 ATS in their last 16 vs 49ers
– Panthers: 19-5-1 ATS after a road loss
– London Games: Favorite is 15-9 ATS
– Texans: 6-18-1 ATS in night games since 2012
– Redskins: 5-16 ATS in night games since 2013
– Broncos: 75-20-2 SU at home in September since 1970
– Titans: 7-24-1 ATS in their last 32 divisional road games
For more info like this each week during the NFL season, follow me on Twitter. Good luck this season, and as always, KEEP CHASING THAT PAPER!
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